Michael Tyznik


Comparison of original Accessorize logo and brand pattern (top), and refreshed logo and brand pattern (bottom)

Accessorize refresh

Logo refresh for UK-based international women’s accessories retailer Accessorize. After our rebranding of sister brand Monsoon, Monsoon Accessorize Ltd asked us to take a look at Accessorize, whose logo felt stuck in the 90’s. We worked within tight limitations, so as not to lose the brand’s significant recognition, to keep the essence of the Accessorize logo while bringing it into the 2010’s and cleaning it up. In addition, we replaced the dated brand pattern with something more modern and feminine.

Designed at Pompei A.D.


Logo and brand pattern in use on storefront


Catalog


Catalog


Poster featuring the brand’s refreshed iconic A