Michael Tyznik


Monsoon logo and brand pattern

Monsoon rebrand

Complete rebrand of UK-based international women’s retailer Monsoon. The brand, which has its origins in a 1970’s trip across India, had lost its connection with its heritage. The redesign sought to reconnect the brand with its Indian roots, while making it feel more respectable in the world of women’s fashion.

Rebrand included: designing new logo; working with illustrator to develop new brand pattern; creating extensive (125+ pages) brand guidelines; developing signage documentation; designing packaging, hangtags, fabric tags, and corporate collateral; providing design direction for the brand’s website.

Designed at Pompei A.D.


Typical catalog before rebrand


Catalog after rebrand


Lingerie subbrand logo before


Lingerie subbrand logo after


Monsoon Oxford Street, London storefront


Logo and brand pattern in use in signature brand arch


Cashwrap


Fitting rooms


Changeable signage


Shopping bags, standard and seasonal


Embossed hangtags for core brand and Originals subbrand


Monsoon Home housewares box


Brand Guidelines document



Subbrand restructuring


Materials palette


Brand pattern illustrations


In-store signage


Sale signage


Web design direction