Rebrand of Aldo Group’s FeetFirst chain into Locale. Aldo’s FeetFirst stores lacked personality and storytelling. We worked to develop Locale, a complete rebrand, based around the idea of an atelier. The store’s collateral reflects the store design itself, with attention paid to materiality and hand-craft. Partnerships with local art galleries permeate both the space and the brand collateral. Localization is a major part of the brand identity, with each store receiving a custom stamp to be used on all shopping bags and business cards.
Designed at Pompei A.D.