Michael Tyznik

Monsoon logo and brand pattern

Monsoon rebrand

Complete rebrand of UK-based international women’s retailer Monsoon. The brand, which has its origins in a 1970’s trip across India, had lost its connection with its heritage. The redesign sought to reconnect the brand with its Indian roots, while making it feel more respectable in the world of women’s fashion.

Rebrand included: designing new logo; working with illustrator to develop new brand pattern; creating extensive (125+ pages) brand guidelines; developing signage documentation; designing packaging, hangtags, fabric tags, and corporate collateral; providing design direction for the brand’s website.

Designed at Pompei A.D.

Typical catalog before rebrand

Catalog after rebrand

Lingerie subbrand logo before

Lingerie subbrand logo after

Monsoon Oxford Street, London storefront

Logo and brand pattern in use in signature brand arch


Fitting rooms

Changeable signage

Shopping bags, standard and seasonal

Embossed hangtags for core brand and Originals subbrand

Monsoon Home housewares box

Brand Guidelines document

Subbrand restructuring

Materials palette

Brand pattern illustrations

In-store signage

Sale signage

Web design direction