Country Life, a US-based supplement company, wanted to redesign their long-standing Iron-Tek fitness supplement brand for the “modern man.” While working at Beardwood&Co., I worked with a team to bring this concept to fruition, from concept to packaging mechanicals to web design.
Before and after the redesign
Responsive website with social media integration
This U.S. Army poster from World War II was the perfect image of down-to-earth fitness for this American-made brand.
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