monsoonbranding_01

Monsoon

Past future transit maps

Complete rebrand of UK-based international women’s retailer Monsoon. The brand, which has its origins in a 1970’s trip across India, had lost its connection with its heritage. The redesign sought to reconnect the brand with its Indian roots, while making it feel more respectable in the world of women’s fashion.

Rebrand included: designing new logo; working with illustrator to develop new brand pattern; creating extensive (125+ pages) brand guidelines; developing signage documentation; designing packaging, hangtags, fabric tags, and corporate collateral; providing design direction for the brand’s website.

Designed at Pompei A.D.

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Typical catalog before rebrand

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Catalog after rebrand

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Subbrand logo before rebrand

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Subbrand logo after rebrand

monsoon_storefront_2x

London Oxford
Street Flagship

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monsoon_cashwrap_2x
monsoon_fittingrm_2x
monsoon_signage_2x
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Packaging
and collateral

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monsoon_bags_2x

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