Georgia-based fintech giant TSYS has a longstanding relationship with Beardwood&Co. After my teammates completed a brand strategy and architecture project, I served as the Senior Designer on the project to refresh TSYS's visual style based on the new brand strategy.
The new brand style's unifying element is the Continuous Line. Based on the lines from the TSYS logo, the line appears as the active element in icons, illustrations, layouts, and headlines. As the core designer on this project, I created everything from icons and color palettes to brochures and business cards to t-shirts and environmental graphics, as well as writing and designing the 70+ page brand guidelines document.
Continuous line appearing in various brand elements